What is Sitecore Connect?

Sitecore Connect enables companies to connect Sitecore products to their existing tech infrastructures. The low-code/no-code interface offers a drag-and-drop UI with over 1,000 planned connectors to streamline integrations.

Another of the latest product offerings from Sitecore announced at Sitecore Symposium 2022, Sitecore Connect, will form part of the latest composable DXP options from Sitecore. In this article, we’ll explain more about Connect, how integrations within Sitecore are currently handled, and what this could mean for the platform’s future.

Sitecore Connect and Connectors Explained

Sitecore Connect offers a high-end low-code interface that allows you to connect Sitecore products to your existing tech stacks. This is useful in composable architecture because composition means you are not integrating a single product, but a group of products working together.

For instance, integrating your composable DXP with a CRM system like Salesforce may require you to use a different CDP, and so on. This process is made seamless by using a high-tech solution like Sitecore connect.

SItecore connect integrates all these products together using a drag-and-drop UI with a library of connectors. Sitecore provides out-of-the-box connections for top martech platforms, with more than 1,000 expected soon.

Benefits of Sitecore Connect

• Ease of use

• It is based on a leading Integration Platform as a Service (IPaaS) known as Workato.

• It allows Sitecore products to connect to other parts of your existing ecosystem.

Sitecore Connectors & Integrations

While Sitecore Connect will eventually streamline the entire integration process even further, Sitecore already offers what are known as Sitecore Connectors. These prepackaged integration products can immediately deliver out-of-the-box functionality, allowing businesses to quickly get more out of their integrations.

Connectors include a blueprint that tells integrations how to deliver data and functionality to Sitecore. These integrations aren’t for one-time or duct tape solutions but can be reused and upgraded.

Sitecore Connect for Microsoft Dynamics 365 CRM

Sitecore Connect for Microsoft Dynamics 365 CRM increases the reach and strength of both Sitecore Experience Platform (XP) and Dynamics 365 with a bidirectional audience and campaign data exchange.

With Sitecore Connect for Microsoft Dynamics 365 CRM, you can improve Sitecore XP profiles with information obtained from Dynamics CRM to promote faster segmentation, personalization, and campaigns. It also helps you improve customer profiles in CRM for higher conversion rates and improved sales results.

Another benefit is that you can save time and resources by removing the manual upload and download of spreadsheets - and difficult, expensive integration projects.

Sitecore Connect for Dynamics 365 CRM provides access to more comprehensive customer data, which results in more sales, faster time to revenue, and fewer expenses.

Key Features

• Platform Unification:You can integrate Sitecore XP contact and campaign data with Dynamics 365 Sales and Dynamics 365 Marketing.

• Increased Personalization:Offering personalized experiences to customers is one of the best ways to increase customer satisfaction and retention. With Sitecore Connect for Microsoft Dynamics 365 CRM, you can personalize digital experiences and audiences based on Dynamics CRM marketing lists.

• Campaign Expansion:You can introduce Dynamic CRM campaigns into Sitecore Campaigns.

• Marketing Database Growth:It enables you to synchronize and augment Dynamics CRM contacts and marketing lists with contact info in Sitecore XP.

Sitecore Connect for Salesforce

Sitecore and Salesforce enable you to deliver connected omnichannel experiences that drive long-lasting customer relationships. With Sitecore Connect for Salesforce, you can personalize the experience and combine Sitecore with Salesforce CRM or Salesforce Marketing Cloud.

Key Features

• Unified Data: You can build a single view or insights of your customers by integrating data from any source and making it actionable. Sitecore’s content and customer data are easily accessible within Marketing Cloud, which can be used by Journey Builder and Email Studio users.

• Get to Market Faster: You can seamlessly drag and drop content between Sitecore and Salesforce Marketing Cloud apps. You can also enjoy seamless continuous data interchange between DAM, CMS, CRM, and marketing platforms. You also get one-to-one personalization at scale with speed and agility.

• Easy Integration:When you connect the leaders in DAM, web CMS, marketing cloud, and CRM platforms, you can seamlessly integrate content with marketing, web behavior, and CRM data to bring intelligently connected and omnichannel experiences that scale.

Sitecore Connect for Content Hub

The Sitecore Connect for Content Hub connector allows you to integrate Content Hub into Sitecore Experience Platform (XP) in many ways. The connector has a Content Marketing Platform (CMP) and a Digital Asset Management (DAM) module.

Key Features

• Work with Sitecore Content Hub Directly: The Sitecore CMP section allows you to work with content created in Sitecore Content Hub directly in Sitecore. That content is automatically generated and updated when changes are made in Content Hub.

• Browse Search:With the Sitecore DAM section, you can browse and input digital assets from Sitecore DAM directly from within Sitecore’s Content and Experience editing.

Oshyn: Helping You Get Started with Sitecore Connect and Other Sitecore Products

A composable DXP helps to deliver an agile, customizable, easy-to-use platform. It allows companies to choose the best out-of-the-box tools to include in their tech stack.

Sitecore Connect and Connectors make things much more accessible by enabling companies to integrate Sitecore products with their existing tech stack. The result of this is a well-improved and optimized digital experience for customers.

Navigating the enormous ecosystem of Sitecore products, especially with their latest acquisitions and product unveilings, can seem overwhelming. Should you go the composable route? What about working with the existing Sitecore XP? Luckily, with the help of an experienced Sitecore partner and developer, you have nothing to worry about.

Oshyn is a reputable and certified Sitecore partner with years of experience helping companies deliver the best digital experiences for customers. Oshyn makes it seamless for you to assess your current digital strategies and choose the best approach and Sitecore products to suit your needs.

Discover how Oshyn can help you get the most out of your Sitecore implementation and get the most out of your digital experience by viewing our extensive list of services.