Mar 18, 2025
Digital trust is the confidence customers place in your brand. It’s built by how well your business safeguards customer data and delivers reliable digital experiences.
Without it, customer loyalty can diminish, and you’ll quickly lose out to competitors who deliver on customers' expectations. And what’s the first line of digital trust? Your website.
Measuring the Foundations of Digital Reliability
Oshyn is excited to announce the 2025 Digital Trust Index, which evaluates the performance of today’s top enterprises in terms of digital trust and provides insights into how to create it. Developed with CMSWire INSIGHTS, the research arm of CMSWire, the index recognizes and celebrates the best websites according to our standardized benchmarks.
The Digital Trust Index is a comprehensive report benchmarking the websites of Fortune 1000 companies. It examines which industries best serve users with fast and accessible websites and provides suggestions for building (or rebuilding) consumer trust.
The research is based on these pillars:
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Performance: Pages load with ease.
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Security: Users can access the website with confidence.
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Accessibility: All users can use all aspects of the site.
The three pillars are aggregated into a holistic R-Score, measuring how well each site meets its users’ needs. Attention to each pillar leads to responsive, high-performing websites and a superior customer experience, improving digital trust in the brand.
“Trust is built or broken with every website visit. Brands that proactively optimize website performance, security, and accessibility protect their users and highlight their commitment to strengthening the essential bond that powers loyalty.” - Christian Burne, Oshyn CTO.
Key Findings from the Report
Some of the key findings from the report include:
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102 companies in the Fortune 1000 had R-Scores above the 90th percentile.
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5 out of 10 of the top-performing company websites in the report were in the financial sector.
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The R-Score isn’t positively or negatively related to employee count, annual revenue, profit, total market value, total return to investors over 5 or 10 years, EPS change over the past 5 years, or profit as a percentage of revenue.
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The highest-ranking industries by R-score were Engineering & Construction, Home Equipment & Furnishings, and Energy.
What the Digital Trust Index Means for the Future
Brand and brand experience are more important than ever. Companies must do everything they can to strengthen trust with their customers. Failure to do so will open the door to competitors.
By monitoring performance, security, and accessibility over time, enterprises have a benchmark for building digital trust and realizing additional downstream benefits, including better SEO performance, search rankings, and business outcomes.
Get your copy of the Digital Trust Index now.
Run a scan on your site with our free tool to see what the R-Score is for your company.
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