What's new in Sitecore 8?

• Page Editor is now “Experience Editor”
  
• Marketing Center is now “Marketing Control Panel”
  
• ECM is now “Email Experience Manager”

Experience Features

• New UX & UI that provides a slick experience 
  
• New Dashboard providing a centralized place of all features of the experience platform - grouped into sections for Marketers, Editors, and Developers
  
• Availability of additional features from Experience Editor Ribbon

Developer Features

• New SPEAK based UI which has been extended with more components - giving a consistent experience
• Extended Reporting API to extract Data in Experience Analytics
• Versioned Layouts allowing for different presentations on different versions of different languages
• Mongo Database as Collection Database for collecting huge amounts of visitor behavioral data and a new reporting database for consolidation and reporting on the collected data

Marketing Features

• Experience Database collects all online and offline interactions to provide for managing customer experience in real time
• New “Experience Explorer” mode lets marketers test marketing automation and simulate visitor experience
• New reports in Experience Analytics prove valuable insights into your marketing campaigns
• Integrated Social Connected module i lets you connect to Facebook, LinkedIn, G+, & Twitter
• Path Analyzer feature analyzes the site visitor's behavior in the site
• Federated  Experience Manager that can provide tracking on external sites
• New reports in picking winners of A/B tests and optimization efforts
• New performance reports on not only tests, but also on individual testers giving insight into the optimization efforts of each individual
  

These features would give your organization a way to understand your visitor behavior and optimize your efforts of reaching to them without any custom code. From what we've seen so far, Sitecore 8 is an exciting new release that your editors, developers and marketers will love!