VW
An Easier Way to Compare Models Built with Flexible Technology
Volkswagen of America is a leading automotive manufacturer that designs, manufactures, and sells passenger vehicles across North America, serving consumers with a diverse portfolio ranging from compact cars to SUVs and electric vehicles.
- Services
- Build
- Migration
- Technologies
- Siteport
- MySQL
- JBoss
Oshyn’s work positioned Volkswagen for digital growth, enabling more flexible marketing campaigns, reducing IT expenses, and delivering an award-winning user experience that strengthened customer engagement and brand affinity.
The Challenge
For most people, choosing a car isn't just about horsepower and fuel economy. Instead, the vehicle in the driveway says something about who you are and where you're going. And for many, that journey starts with a visit to the manufacturer's website.
When Volkswagen of America decided to reposition its brand, the company knew that VW.com would be the first place millions of potential buyers would form an impression of the brand. But the existing website couldn't keep pace with the brand's evolution. Every update required developer time, delaying marketing campaigns.
The company needed a new digital experience that reflected its personality and vision, and could be easily updated. With only three months to go, they contacted Oshyn for help.
The Solution
Oshyn was selected for its expertise in enterprise content management and proven ability to deliver complex platforms under aggressive timelines. Working closely with Volkswagen's marketing and IT teams, Oshyn quickly rebuilt VW.com from the ground up.
Rather than create a rigid website that would require developer intervention for every update, Oshyn built a flexible platform using open-source technologies (MySQL, JBoss) that could scale and adapt as Volkswagen's needs evolved.
To migrate Volkswagen's extensive content and data from Oracle and WebSphere quickly and accurately, Oshyn utilized its proprietary Siteport™ migration tool, reducing the risk of errors while accelerating the timeline. This gave the marketing team the freedom to launch campaigns, update content, and respond to market changes without waiting in IT queues.
Oshyn also developed a suite of reusable applications, including Find a Dealer, Get a Quote, Schedule a Test Drive, VW Club, and Maintenance, that could be deployed across different models and campaigns with minimal effort. Instead of building custom microsites for every launch, marketers could now spin up new experiences in days.
The platform seamlessly blended detailed product information (specs, comparisons, buying guides) with engaging lifestyle content, making it easy for visitors to transition from research to purchase without having to leave the site.
The Outcome
Through Oshyn's work, Volkswagen now has a stable, scalable platform that can evolve with the brand for years to come. Since launching the new VW.com, campaign launches that once took weeks now happen in days, and new vehicle announcements, promotions, and brand content go live without waiting for IT resources.
For car shoppers, the streamlined experience makes finding the right Volkswagen faster and more intuitive, whether exploring models or scheduling a test drive.
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