CALIFORNIA ASSOCIATION OF REALTORS
Oshyn Redesigns CAR’s Search Experience Using an AI-Powered Search Solution
The California Association of Realtors (CAR) is a statewide trade association dedicated to advancing professionalism in real estate. They provided real estate professionals with resources, training materials, and support to help in their career development.
- Services
- Search Implementation
- Development For Sitecore
- Technologies
- Coveo
The Challenge
Oshyn delivers a high-performing AI search experience for California realtors, allowing federated results from disparate sources.
In 2024, over 250,000 homes were sold in the state of California. From soon-to-be parents wanting to upsize to young professionals eager to buy their first home or retirees wanting to be closer to their families, they all counted on skilled real estate agents to help them close on their new homes.
For California realtors, the CAR website is meant to be a valuable resource for finding the right processes for buying and selling real estate in California. Without the proper documentation, these realtors would have a tougher time performing their roles, closing valuable deals for clients, and making a living.
Unfortunately, CAR had been suffering from a poor search experience on its website, which damaged its user experience. Search results weren’t functioning correctly in the backend, making it difficult for developers to address issues or add new features.
Additionally, the website’s search performance was slow, and the quality of the results was lacking. As a result, customers couldn’t find relevant articles, forms, or news. These shortcomings caused CAR to suffer from dips in revenue as customers left their website for greener pastures.
CAR needed to upgrade to a modern search experience, offering the marketing team sophisticated tools to deliver the best customer results. They needed support not only to find the best solution but also to implement the new search engine.
The Solution
Oshyn was selected to help the CAR marketing team improve its search engine because it clearly understood its strategic objectives, had extensive experience working with various site search tools, and knew the existing Sitecore implementation.
Oshyn advised the marketing team on solutions and eventually recommended Coveo for its powerful AI-driven features and easy integration with Sitecore. The team implemented Coveo as the new site search engine and added advanced features like faceted search, Sort By, and Top Searches to help with suggested search options and enhance the overall customer experience. These search enhancements allow real estate professionals to quickly find relevant resources they need to do their jobs effectively.
Additionally, Oshyn coordinated with the marketing and technical teams to properly plan code freezes and release dates to ensure minimal downtime and that CAR could continue to generate revenue from the website. They also trained the CAR team on proper maintenance of the search experience to reduce the likelihood of bugs or errors.
The Outcome
With the new search experience provided by Oshyn, CAR users can finally use a search engine that gives them ready access to resources that improve sales and enhance their careers. They can find what they need quickly, allowing them to buy and sell real estate on behalf of their customers while adhering to California regulations.
With a sophisticated search console now in place, the marketing team can easily adjust search parameters to serve website visitors better and deliver an improved digital experience to their customers.
Also, CAR is now entirely self-sufficient in maintaining and enhancing its website’s search capabilities, saving money on future maintenance.
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