LEADING GLOBAL MANUFACTURER
Creating a Single Platform on Optimizely B2B Commerce Increases Purchases
A liquid processing robotics manufacturer develops and customizes precision measurement devices using automated liquid handling workstations. These devices are key enablers for the pharmaceutical, biotechnology, and environmental analysis industries.
- Services
- Design Support
- Build
- Technologies
- Optimizely Configured Commerce
The Challenge
Oshyn consolidates digital commerce operations for a Liquid Processing Robotics Manufacturer using Optimizely Configured Commerce by providing a redesigned website and modern commerce tools to manage orders, shipping, and offers/discounts.
A liquid processing robotics manufacturer needed an engaging online shopping experience for its customer base of procurement managers, lab managers, and technical decision-makers.
The manufacturer previously had three websites for its divisional and regional entities, but each website's user and shopping experience was lackluster. Following the merger of these websites, it was time to consolidate them into a single entity and build a new web presence to allow customers to find what they were looking for and easily make purchases. To meet these goals, they contacted Oshyn to build the new website and integrate a robust B2B commerce platform.
The Solution
Oshyn provided design support, including user persona and information architecture development. Since the manufacturer sold multiple products and offered various ways to sell them, and information came from multiple internal systems, these steps would streamline product implementation and improve the website's performance.
Oshyn built a new website and implemented commerce functionality using Optimizely Configured Commerce. Opting for this B2B commerce platform would provide the manufacturer with key features, including order management, discounts, promotions, tax computation, payment processing, and integration with other critical tools, including ERP systems.
The Outcome
Visitors to the manufacturer’s website are now highly engaged since they can use one site to access personalized content and purchase materials, making their visits relevant, informative, and profitable. Globally, employees now use one platform to easily edit content and process customer orders using Optimizely B2B Commerce.
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