Oct 14, 2024
The Salesforce Dreamforce 2024 event in San Francisco was one to remember. As a few of the thousands of patrons who attended, the event didn’t disappoint for the Oshyn team.
It was a spectacle showcasing the magnitude of the Salesforce brand and some of the most significant innovations they’re currently working on. Here are a few of our biggest takeaways from the event:
1. The Power of the Salesforce Brand
Every enterprise worldwide knows Salesforce, and its popularity was on full display at Dreamforce. From the moment you arrived, it was clear how massive the event was, from the number of people attending to the size of the venue, which wasn’t sufficient for the event as other activities were held at nearby hotels.
However, that didn’t mean that the event was disjointed. Instead, Salesforce successfully marketed its assortment of products and services throughout the event, and many of the other attendees we spoke to were impressed.
2. Hello Agentforce
The main focus of the Dreamforce event was Agentforce, which brings AI agents to enterprise sales and customer service operations. Salesforce customers can use Agentforce to build and customize autonomous AI agents to support their employees and customers 24/7.
The new platform, which demoed well at the event shows that Salesforce like other leading enterprise vendors is embracing artificial intelligence in its totality.
With Agentforce, enterprises can focus on improving revenue through the added support provided to sales, marketing, customer service, and commerce teams. Additionally, Agent Builder allows businesses to create and customize their own agents quickly.
Salesforce continues to harmonize its platform, allowing customers to build applications that leverage AI, data in the CRM, and various tools in the Salesforce Marketing Cloud. Compared to other enterprises, Salesforce (as to be expected, given its size) is a bit more advanced in showing how AI can be used across the enterprise.
3. Great Marketing Tools
Agentforce dominated the headlines, but overall, Salesforce’s new tools can be extremely useful for marketing teams. Agentforce’s simplicity makes it easier for marketing and sales teams to set up what, on the surface, may seem like chatbots. However, these AI agents aren’t just chatbots; they make decisions based on predefined rules and continuous learning algorithms.
With support from these autonomous agents, marketing teams can improve productivity and the execution of campaigns.
Also, Salesforce is building a platform that allows marketing teams to deliver on the promise of an omnichannel experience for their customers. A key driving force behind the success of Agentforce will be the Salesforce Data Cloud. That means marketing teams can use data from CRM and other tools in the Salesforce tech stack to communicate with customers across the website via email, social media channels, SMS, WhatsApp, and more.
What Salesforce’s Latest Innovations Mean for the DXP Space
Salesforce is, of course, known for its sales-focused products and services. While it did a tremendous job catering to marketing teams, Salesforce is doubling down on what works for them.
At Oshyn, our focus has been on building custom websites for brands using solutions from Adobe, Sitecore, and Optimizely. Salesforce isn’t directly competing with these vendors, but its strategy is still notable in the digital experience space.
The introduction of Agentforce and autonomous agents brings an interesting perspective to the corporate website: rather than completely replacing your CMS, you can, instead, improve sales and marketing by adding Salesforce automation, which will continue improving with AI.
Also, the Salesforce Commerce Cloud continues evolving as a commerce solution and can compete with tools such as Adobe Commerce (Marketo). For anyone building their martech stack for the future, Salesforce’s solutions are something to watch.
For companies seeking help choosing the tools to create digital experiences that connect with their customers, Oshyn offers the expertise needed to make the best decision for your business.
Contact us to find out the best approach for your enterprise.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.