Sites like Facebook, Twitter, MySpace and blogging have transformed the way we communicate with one another. In the past, marketing had two distinct flavors – direct and brand marketing. Direct marketing focused on generating leads and revenue through tradeshows, direct mail, websites, webinars, seminars, email newsletters, etc. While brand marketing was focused on creating a reputation in the mind of the customer through well-placed advertising, membership in associations, sponsorships, celebrity endorsement, tag lines, etc.
Such marketing activities originate from the company and are "pushed" to the audience. The use of Social Media is defined by a new set of characteristics because consumers now see marketing as a two-way street. Communities made up of customers, partners, prospects and of course Companies are now engaged in two-way dialogue, much of which is user-generated: inbound marketing. This style of marketing focuses on "Getting Found". Companies and their marketers are now challenged with being available to the consumer where the consumer chooses to spend their time online.
Oshyn understands that Social Media is much more than building a Facebook application, a cool widget or having an iPhone app available on iTunes. We understand the global perspective of understanding how to leverage technology online to become involved in consumers’ dialogue about your company, your brand.
We can find the right solution for your site no matter where you fall on the social media needs spectrum:
We’re certified developers ready to help you engage in Social Media to achieve your business goals.
Give us a call at (888) 483-1770 ext 100 or
send us an email to start a conversation about how Oshyn can help with your Social Media and Mobile strategies.