"Getting Over Social Media Marketing Paralysis for B2B"



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Getting Over Social Media Marketing Paralysis for B2B

Many companies are well aware that Social Media has become critically important to engaging audiences and promoting online "presence" while some wonder how to approach their C-level executives and prove that it is not all hype. With so many ways to engage in Social Media, how can they get buy-in and begin execution with so many different venues and tools available? Staying on the sidelines and becoming a latecomer might make it more difficult to create a convincing "social" presence. Put the overwhelming options aside. Let's see how B2B can step into the world of Social Media by developing a simple strategy and using a few simple tools.

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    Table of Contents
    • What is Social Media? 5
    • Getting Over Social Paralysis 8
    • An Overview of Tools 10
    • Blogs 10
    • LinkedIn 15
    • Facebook Page 18
    • Twitter 21
    • Bit.ly 24
    • Hashtags 25
    • Marketing Your Social ID's 26
    • Update Your Website 26
    • Press Releases 26
    • Newsletters 26
    • Brochures and other Marketing Collateral 27
    • Email Signature 27
    • Facebook Page 27
    • Evaluating Success 28
    • Start by Blocking your IP 28
    • What to Look for in Analytics 28
    • Google Analytics 29
    • Google Alerts 29
    • FeedBurner 30
    • Twitalyzer 30
    • Twinfluence 31
    • Social Mention 31
    • Grader.com 32
    • What's Next? 33
    • About Oshyn 34
    • About Kimberly McCabe 34

Privacy Policy - Oshyn, Inc.

We Value Your Privacy
We fervently believe in the privacy of individuals - integrity and simplicity are two values we hold most dear as an organization, so here you go. Oshyn, Inc., Inc. respects your right to privacy, and we believe any information you provide to us should be protected from disclosure to others. We have prepared this Statement of Privacy to inform you as to how we gather information on our web site, how we manage and safeguard your information, to whom we distribute this information, and under what circumstances the information is distributed.

Collection of Personal Information

In general, you can visit Oshyn, Inc.'s web site without telling us who you are or revealing any personal information about yourself. However, certain pages on our web site request personal information from you, such as if you register for our newsletter, register for a class, register for a seminar, or request information about our products. The requested information typically includes contact information such as name, address, telephone number and email address. Revealing personal information is completely voluntary and the user therefore has the choice whether or not to disclose this information.

Use of Personal Information

The personal information that you reveal will be used to fulfill your request. In addition, Oshyn, Inc. may use this information to send you the Oshyn, Inc. newsletter or information on Oshyn, Inc.'s products and services. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Opt-out section. Oshyn, Inc. occasionally hires other companies to provide limited services on our behalf, such as mailing our newsletter. We will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose. We may at times also share your information with third parties who have products or services which we believe may be of use to you.Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our web site. In addition, Oshyn, Inc. may disclose personal information if it believes in good faith that such action is necessary to protect the personal safety of users of Oshyn, Inc., its web sites, or the public.

Cookies

Oshyn, Inc. uses cookies. A cookie is a piece of data stored on the user's computer tied to information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. You will remain anonymous unless you otherwise provide Oshyn, Inc. with any personal information. The cookies are used primarily to enhance your usage of the web site. Links to web sites outside of ours may contain cookies that Oshyn, Inc. does not control.

Log Files

Like most standard web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We use a tracking utility called Google analytics that uses log files to analyze user movement.

Opt-out

Users who no longer wish to receive communications from Oshyn, Inc. may opt-out of receiving these communications by replying with "unsubscribe" in the subject line of the email. Users may also opt-out of these communications by sending an email to info@oshyn.com com specifying that you no longer want to receive communications from Oshyn, Inc.

Links

This web site contains links to other sites. Please be aware that we, Oshyn, Inc., are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.

Security

Oshyn, Inc. takes reasonable measures to protect your personal information. When you submit personal information via the web site, your personal information is protected both online and off-line from loss, misuse, unauthorized access or disclosure. Your personal information is not shared outside the company without your permission, except under the conditions explained above. Oshyn, Inc. does not rent or sell personal information to third parties.

Correcting/Updating/Deleting/Deactivating Personal Information

If your personal information changes, or if you no longer desire communications from Oshyn, Inc., you can correct, update, delete or deactivate your personal information by sending an email to info@oshyn.com.

Changes To The Statement of Privacy

If we decide to change our Statement of Privacy, we will post those changes to the Statement of Privacy, the home page, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

Oshyn, Inc. Anti-Spam Policy

If you have received SPAM from any of our customers, please forward the offending email with any comments to info@oshyn.com Oshyn, Inc. is intended for use by organizations that wish to send email to their existing and prospective customers, members and stakeholders who have given permission to have email sent to them. Email campaigns that fall outside the intended use for Oshyn, Inc., we consider as SPAM. In an effort to prevent SPAMMING, we discuss the concepts of permission marketing along with other email marketing best practices with each of our clients to ensure that we are of the same mind regarding SPAM. We investigate all SPAM complaints involving our customers. We may upon receiving a complaint suspend service to the accused customer. If we should find that a customer has sent SPAM, we reserve the right to immediately terminate all service to that customer. If you have any questions or concerns about our policies please email info@oshyn.com

Contact Us

If you have any questions about the security at our web site, info@oshyn.com
Oshyn, Inc.200 Pine Ave. Suite 503, Long Beach, CA 90802 newbusiness@oshyn.com
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