Competitive Research and Analysis

We turn Ordinary into Extraordinary

Competitive Research and Analysis

We listen. We collaborate. We examine. Oshyn’s website design solutions and content management consulting includes developing a plan to help you optimize and meet your business goals. Part of this optimization entails conducting a Competitive Research and Analysis.

Whether building a new website or redesigning a website, Oshyn will conduct Competitive Research and Analysis. In most cases you will likely provide us with a list of your competitors, perhaps the top 5. Creating the best website design solutions requires that we have a solid understanding of what your website visitors expect of your website. If your competitors offer specific content and functionality your users may expect to easily find similar information on your website. If they land on your website and cannot find this information, they may simply go back to the competition. We want to make sure that when visitors land on your website, they have a great user experience and can quickly find information or perform tasks they want. 

• Efficient Navigation – How many clicks does it take to arrive at content?
• Clearly Organized Content – Would visitors assign the same meaning to keywords? 
• Consistent Design – Can the visitor expect to find information time after time?
• Effective Visual Design – Do all areas of your website speak to your brand?
• Easily Facilitates Tasks – Can visitors easily download, purchase, complete forms, checkout? 
• Easy to Locate Help – If a user needs further assistance, is it easy to obtain?