A Message From the CEO
I hope you are all feeling better about the economy these days. We've seen clear signs of things moving back to normal. More customers are getting started on new projects and overall sales activity is very much trending upward again for us. The Dow is over 9,000. Seems like the time is right for making new investments - whether it be a new house, a new car or a new Web/Marketing/IT project. As a brief reminder to all of you, Oshyn is great at a lot of things, but one thing that we're likely better at than anyone else out there is Web Content Management. If you are envisioning a new project that includes CMS, you should certainly ping us to discuss as it's a big focus area for us as a company. Remember that Content Management Systems don't fail - either the wrong product was picked or your implementation was not executed properly. I'd also recommend you check out our blogs and best practice white papers for the latest updates from some of our technology experts. Whether you are looking for a new product that fits your needs or trying to get your project started on the right track, you should come and take a peek at what we've got in terms of knowledge. I hope you have a spectacular August and enjoy this newsletter.
Sincerely,
Diego Rebosio
CEO
- Insights from Sitecore's Vice President, Product Marketing who shares his opinions on the evolution taking place in the CMS space. Have a read and give us your opinion.
In every technology marketplace, whether it's enterprise software, or medical devices, there is an consistent process that happens as that market matures. We've all witnessed new markets emerge to solve a need. Most often these solutions address acute issues, solve granular problems. But, over time, as that marketplace matures, the solutions evolve to move upward in the value chain, and take on more strategic parts of the process. In fact, many times, these solutions move from doing a single step in the process, to governing and automating the entire process. The reason for this is simple.
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Oshyn announces that the newly designed L Studio Web site, www.lstudio.com, was completed on-time and within budget. Oshyn and Team One partnered to deliver success for Lexus. The site leverages an Interwoven TeamSite Content Management System for streamlined management of content, Omniture for improved web analytics and Akamai for video streaming. Can you say Webby award winner!
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Lexus is the top selling Luxury automaker in the U.S. and belongs to the global Toyota family, whose members together constitute the world's third-leading automaker. Lexus has a focus on innovation. Lexus wanted to encourage and inspire its audience to innovate in their own personal lives as well. Lexus launched their L Studio website to share a collection of original web clips from art, culture, design, science, entertainment, architecture, and beyond.
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If you have made an investment in Open Text Web Solutions (formerly RedDot) Web Content Management products, you've undoubtedly experienced performance issues. This white paper is a must read for anyone, and we mean anyone who is using RedDot as their CMS. We realize that every piece of software requires performance tuning but RedDot can easily be mis-configured and result in poor performance. Read what certified Open Text (RedDot) recommend.
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Would you like to guest blog on Oshyn.com? Do you have insights you would like to share regarding the integration of WCM with analytics, social media or other online marketing issues? If you've got something to say and you're interested in sharing it, then we’d love to have you join our growing community following the Oshyn blog. Please email Kimberly McCabe for more details at kmccabe@oshyn.com
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VOL 3
AUGUST 2009
CONNECT
  
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