BLOG: Social Media and Mobile

Quotes on Social Media 2010

Kimberly McCabe... - Friday, January 29, 2010
Some interesting perspectives on social media and how it will evolve in 2010:  More

Key Facts & Figures in Social Media and Mobile

Kimberly McCabe... - Thursday, January 28, 2010
  • Two out of three people on the planet visit social networks (Nielsen, 2009)
  • In fact, in February the largest age group on Twitter was 35-49; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience.  (Nielsen, 2009)
  • 73% of active online world wide users have read a blog (McCann, 2008)
  • 52% of consumers have blogged about a product or service (Razorfish, 2009)
  • Companies are slashing print budgets by 37% and TV by 21% (eMarketer, 2009)
  • Twitter.com was the fastest-growing Web brand in May 2009, increasing 1,448 percent year over- year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009 (Nielsen, 2009)
  • Estimated online advertising spending on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009 – all despite a recession (Nielsen, 2009)
  • Mobile phones subscriptions are now 270 million, out of 307 million US adults.(For a comparison, mobile phones were in 51 million households at the start of the decade, but back then having more than one phone per household was unusual.) Back in 1999 phones were phones. Now they are iPhones, Blackberries, and Androids -- computers and internet access devices. (Forrester, 2009)
  • Folks that put in the time and energy to build a foundation over the last 2 years online will be rewarded, while the latecomers will merely whine.” (Seth  Godin, 2009)
  • Well over half of online Canadians connect with social networks. (Forrester, 2009)
  • 73% of all US adults are “spectators,” which means they read social media, or look at it, at least once a month. Half of adults are “joiners,” which means they participate in social networks like Facebook. This is double the percentage from just two years ago. (Forrester, 2009)
  • Twitter will become finally the pace maker for application interfaces. Unlike the thousands of gadgets on Facebook, the more than 2,000 applications for Twitter are actually integrated applications - more than twice as many as for Salesforce.com in just 2 years. (Econsultancy, 2009)
  • Over 50% of all updates on Twitter are published using mobile and Web-based tools, other than Twitter.com’s own website. (Econsultancy, 2009)
  •  More

Location Awareness

Kimberly McCabe... - Wednesday, January 27, 2010
The “always connected” consumer provides another unique opportunity. Smartphones can provide location awareness. For example, if the feature is enabled, Twitter users connecting via the application Über automatically tag their tweets with their location. Businesses can use the technology to further serve targeted-content to their visitors. Imagine you are walking around the mall shopping for a plasma TV, and you can get information from retailers at that mall about new models, best-selling models, prices and sales. What if retailers outside of the mall but in the vicinity could also serve that data to you? Retailers that use text message advertising could increase performance by directing text messages to consumers who are in the vicinity of something they can immediately act on. Part of the reason these messages are annoying, is that they are often received in the likeness of SPAM. You hear the text message alert thinking it’s a message from someone you know, and it’s advertisement for sushi delivery. That’s really not useful if you are sitting in a food court eating lunch. But wait, what if you can’t remember where that great sushi restaurant was that you went to a few months back. Well if you use iFlickr and took a picture that was geo-tagged, all you need to do is find your sushi pic!  More

2010 Key Investments in Online Marketing

Kimberly McCabe... - Tuesday, January 26, 2010
  • Marketing Automation – Ideally built-in to the CMS
  • Better Analytics
  • Ability to easily create new landing pages
  • A/B testing – Multivariate Testing
  • Email marketing 
  • Search Engine Marketing
  • Mobile Applications
  • APIs or Mashups
  • Lead Generation 
 More

Technology Really Can Save Lives: iPhone App

Kimberly McCabe... - Monday, January 25, 2010
Like many people, I have been keeping in tune with the latest news in Haiti. Working for Oshyn, I have adopted a “technology can change the world” mentality. Working in marketing, I have the privilege of working with almost everyone at Oshyn, to understand what makes our technology so cool, instant messaging with developers about their recent breakthroughs, new technologies they’ve uncovered, advancements they’ve made. It’s really hard to work with our team and NOT believe that technology CAN change the world.  More

The Social Mobile

Kimberly McCabe... - Friday, January 22, 2010

If you are still wondering if Social Media works, take a look at Haiti. On January 18th, the Red Cross reported that it’s social media / mobile campaign had helped raise over $21 Million for Haiti. The Director of Social Media at the Red Cross  - Wendy Harman – was “blown away” by the impact and success. Facebook and Twitter were given much credit according to CNN.  More

Google Nexus Arrives

Kimberly McCabe... - Wednesday, January 06, 2010
There has been much tweeting about Google’s new darling lately. Some wondered of course if the Google Nexus was “for real”. Oh yes!
 More

Using Twitter at Conferences: It’s the hashtag!

Kimberly McCabe... - Monday, December 21, 2009
I was recently discussing, on Twitter, why there was not a lot of tweeting going on at the Gilbane CMS conference earlier this month. One conference that seemed to have quite a bit of tweeting, Open Text Content World, used a fairly short hashtag. 
 More

iPhone PR Stunt: Recession Case

Kimberly McCabe... - Tuesday, September 22, 2009
With people still in economic recovery and wary of their spending - why not provide some amusement with a little "functionality"? Well, that's just what Case Mate did. Case Mate is selling a “recession case” for IPhones. What makes it so special? Well, it’s made out of cardboard and can be personalized with a Sharpie for a whopping price of 99 cents. 
 More

How to draw a gradient into a sphere using the iPhone SDK and CoreGraphics

Oscar Bernal... - Sunday, September 20, 2009

A few days ago I was searching Google on how to get a UIView object to draw as a circle with a color gradient giving it the sort of look of a glowing sphere. As much as I found many resources explaining gradients in CoreGraphics (linear, radial) and how to get them to work I had a hard time finding a simple (ie non super genious) way of doing this.  More

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